Websites · 2 min read
What a Business Website Should Do Before It Tries to Look Impressive
A site can look finished and still fail the only job that matters: helping the right person take the next step.
Read the article →Notes from the studio
Plain writing on websites, follow-up, search, and how to hire the work. No invented results.
Lead follow-up · 2 min read
Why a Website Form Is Not a Follow-Up System
The enquiry is only useful if it reaches the person who can reply while the customer is still interested.
Read the article →Working with a studio · 2 min read
What to Ask Before You Hire Someone to Build Your Site
The proposal should tell you who does the work, what you will own, and what happens to an enquiry after launch.
Read the article →Search · 2 min read
How a Local Business Gets Found Without Paying for Every Click
Search works when the page answers a real question. Ads can start sooner. They should not be the only way anyone hears of you.
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